The top five states for Focus RS sales are spread far and wide across the country. It is most popular in California where 627 have been sold so far. Michigan is in second place with 256 sold, third is Texas with 244 sold, fourth is Florida with 230 sold and fifth is Pennsylvania with 192 sold.
Sales momentum for the Focus RS has been incredible in the U.S. for the first six months. — Jessica Bishop, Ford
Since its release last summer, over 3,500 examples of the Focus RS have sold across the United States. Clearly there was pent up demand stateside for Ford’s hottest hatch, as the sales are averaging right around 500 per month. Perhaps more interesting is that customers are checking a lot of option boxes.
“Sales momentum for the Focus RS has been incredible in the U.S. for the first six months,” Jessica Bishop, Focus marketing manager, Ford North America, said. “Uniquely for a performance vehicle, we haven’t seen any sales decline during the winter months, but rather customer interest has picked up thanks to AWD availability.”
Interestingly, Stealth Gray is the most popular Focus RS color option making up 32 percent of the hatches sold, which narrowly edged the bright Nitrous Blue used in most of the promotional photos. Shadow Black and Frozen White round out the top four colors sold with 20 and 18 percent of sales, respectively.
It’s not really a surprise that this impressive machine is selling so well, but what might be surprise is how high customers are willing to go on a compact car’s price. As we mentioned, highly option models are quite popular, with a whopping 62 percent customers opting for the $2,785 RS2 package, which includes leather-trimmed Recaro seats with an eight-way power driver’s seat, heated exterior mirrors, a heated steering wheel, voice-activated navigation and more.
In all, the average Focus RS is selling for $42,351, which is $6,000 above the base price, showing customers not only love Ford’s hottest hatch, but they want all the toys.