At 707 horsepower, the Dodge Charger and Challenger Hellcats are far and away the most powerful factory muscle cars you can buy today. Neither the new Mustang nor Camaro makes can stand up to the raw power of the Hellcat’s supercharged 6.2-liter engine in a straight line, and with starting prices in the low $60,000 range, the Hellcat is also nearly twice as expensive as either of it rivals.

But what if you could buy a Mustang that has more horsepower than a Hellcat, but costs about $20,000 less? Well you can if you go through Lebanon Ford, which is selling all-new Mustangs equipped with a Phase 2 Roush supercharger that takes the 5.0 up to 727 crank horsepower at a cost of just $39,995. That is the as-delivered price, and as Drive reports, it’s all part of a plan to establish a nationwide network of enthusiasts.

A new Mustang GT has a base price of $32,395, and the MSRP of the Phase 2 Roush supercharger kit $7,549, Lebanon Ford basically isn’t marking these Mustangs up at all. Keep in mind, this includes the labor costs associated with installing the supercharger, leaving relatively little in terms of profit for Lebanon Ford, at least if you’re disciplined to stop at the supercharger.

Unsurprisingly, however, many customers spec their Lebanon Mustangs in a way that causes the average transaction price to go as high as $60,000. Suspension components are definitely on the list of needed upgrades when you’re playing with this much horsepower, though we imagine many customers went for purely aesthetic upgrades as well.

At $40,000, these supercharged Mustangs are within the reach of far more Americans than the Challenger Hellcat, and Lebanon Ford has definitely created a lot of buzz for itself in the process. If the goal was to reach Mustang enthusiasts nationwide, we’d say mission accomplished.