The Mustang brand has long been popular all across the globe, but now that the car is for sale worldwide its supreme popularity is confirmed. According to IHS Markit global automotive registration data, the Mustang was the top-selling car in the sports car segment for 2016 with over 150,000 cars sold.
The legacy of Mustang continues to grow, and in places it never reached before. — Mark Schaller, Ford
According to Ford, the Flat Rock Assembly Plant created more than 365,000 sixth-gen Mustangs since 2015. Most of those cars were sold in the United States, but Ford also shipped over 98,000 cars to customers outside the US, with the percentage of exported Mustangs doubling to 17.5 percent from 2015 to 2016. The company expects that export trend to rise to 30 percent with the 2017 Mustang.
“The legacy of Mustang continues to grow, and in places it never reached before,” Mark Schaller, Ford Mustang marketing manager, said. “We continue to make it available in new markets, and drivers in those markets continue to respond with resounding approval.”
A sensation across the world, the Mustang was the top-selling sports car on the planet for 2016.
Expanding Mustang sales to large global markets like Germany and China, as well as several smaller nations (see infographic below), helped fuel that sales growth. Obviously it’s a hit, as the 2016 Mustang sales in China, for example, were up by over 74 percent, while in Europe 15,000 units have been sold.
The Ford Mustang has topped the sports car sales charts in markets across Europe. — Roelant de Waard, Ford
“From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales charts in markets across Europe,” Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe, said. “European customers continue to play a significant role in the global success of Mustang. The iconic sports car’s popularity with drivers of all ages and backgrounds shows no sign of waning – we sold 3,600 Mustangs in the region during the first three months of 2017.”
With a new Mustang refresh on deck for later this year, it will be interesting to see if the 2018 Mustang can continue this global momentum as it availability expands to six new countries, including Brazil, the Palau Islands and the Ivory Coast.
You might be aware of some of the countries the Mustang is sold in, but were you aware of some of the smaller countries where the pony car is available? In 2018 Mustang availability will expand to six new countries, including Brazil, the Palau Islands and the Ivory Coast. The the three others are yet to be announced.